Thanks for your feedback! Turns out, my original comment and post were removed by the mods (possibly flagged as advertising? not sure).
I hear all your points, but do want to note that the form factor of Umbrel Home is way smaller than a regular NUC with similar specs. With a smaller form factor, we also had to use a 2242 SSD, which are priced considerably higher, especially in 2TB configuration vs. a 2280 drive. The materials and finish are also higher quality than most NUCs out there, and we’ve put a significant effort into the product design.
That being said, we definitely wanna bring the price down further in the future as we’re able to manufacture a large volume.